JOURNAL

During my 13-week internship with ThruDark, I had the incredible opportunity to immerse myself in the workings of a high-performance outdoor apparel brand. This hands-on experience allowed me to apply the skills and knowledge I gained from university in a real-world setting. My primary focus was creating a detailed online blog to showcase the work I contributed, including content creation, social media strategy, and product marketing initiatives. Working closely with the ThruDark team, I learned how to navigate the dynamics of a fast-paced, brand-driven environment, sharpen my marketing skills, and understand how to align creative strategies with business goals. This experience was invaluable in transitioning from an academic setting to the professional world, helping me develop my portfolio and gain insights into brand management and customer engagement.