Filling the gap in the market ...

By the positing map I have created, I have figured that there are two massive gaps in the market for fashion collaborations. The top left and bottom right corners are pretty much empty. This suggests that there’s nothing affordable yet exclusive, nor is there anything more high-end and luxury but at a cheaper price point. Once figuring this out and knowing I am designing a fashion collaboration I knew I wanted to fill the gap in the market. So for this collaboration its still going to be more exclusive yet I want to aim for a lower price, even if it means the quality gets lowered a little bit it’s still going to be better then a lot of other mass market brand as it will have a more elegant, luxury look.

So my main aim is to only lower the price but keeping the exclusive aspect of it, so I am filling that gap in the market.