Consumer Questionnaire Results

These three graphs are what i believe to be the three most important questions from my consumer questionnaire theses have really helped me to figure out how i actually want my collaboration to be as i know this is what my consumers want and are looking for.

In the first graph I've asked my consumers what colours they mainly wear, as my collaboration is between Chanel and Polly pocket i know i couldn't just do Chanel's classic black and white colours so I've asked what colours they mainly used aiming more towards the neon or pastel colours to know what i should take from Polly Pocket to add to Chanel. By looking at they graph a lot more people chose pastel over neon.

In the second graph i asked what my consumers spend more of there money on, either perfume, jewellery or clothes. All three of these products Chanel sell so i know what i would focus most of my collaboration on and just as i though clothes got the most votes by a long shot. Looking back at it now i should of put bags on there as Chanel sell a lot of them and i feel this would of changed the graph a little bit more.

In the last graph i asked my consumers how much they would spend on a designer jacket, this will help me to figure out what my price range would be as i feel mixing Chanel will Polly Pocket my bring the price of Chanel down a little bit, and if it was at a price point people are willing to buy, it may get more sales.